Zyter | TruCare
Chief Value Officer

Joanne Berrios is the chief value officer for Zyter/TruCare where she leads the strategic planning, financial operations, value creation and communication to boards, management, and customer stakeholders. She is responsible for leading the pricing and product strategies to advance value-based adoption for both health plans and providers. Most recently, Joanne led the commercialization strategy for Salesforce’s Health & Life Sciences Payer division. Prior to joining Salesforce, Joanne held the chief financial officer role at a multi-billion-dollar health plan. Joanne was recognized as Jacksonville’s Top 50 Women Leaders for 2023. She holds a Master of Accounting from the University of North Florida and a Bachelor of Science in Accounting from the University of Florida. She is an active CPA and began her career in public accounting with Arthur Andersen, LLP.